A short animation for the newly released mobile phone "chocolate" by LG, was screened exclusively in Times Square, New York, City.
Another one of those super fast turnarounds, that seemed to be done before it was started.
The main feature of the phone was it's touch sensitive buttons, so to make a point of this feature, the fastforward and "ipod" like |
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features were made the main attraction of the spot, and of course the distinctly smooth and flat design of the phone.
It was featured in times square on the LG billboard, which sits above Virgin. It is one of the main billboards in times square, and the spot was on high rotation for at least 6 months. |
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